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Assignment Type: Individual Project Deliverable Length: The body of the paper should be 3 pages
Points Possible: 125 Due Date: 5/16/2010 11:59:59 PM CT
GETTING YOUR PRODUCT INTO THE HANDS OF CONSUMERS
Once you have developed your product/service, you then need to determine how to make it available to the end user. Using your textbook and the articles from the databases in the AIU library, develop a distribution system for the product/service you chose in Week 1. Click here for the research requirements and guide for this assignment.
Include the following:
An overview of distribution channels (see chapter 10).
Channel Levels – direct versus indirect distribution
Channel Organizations – conventional, vertical, horizontal, and multichannel marketing systems
Analyze your target market’s needs. Explain what you know about your target market and what they want from a channel of distribution.
Determine which channel members you will use and explain why.
Indirect – retailer, wholesaler, dealer, manufacturer’s rep, etc.
Direct – catalog, telephone, sales force, etc.
Discuss how many channel members you will use and explain why (intensive distribution, exclusive distribution or selective distribution).
Recommend a channel organization and explain why (conventional, vertical, horizontal or multichannel marketing system).
Your paper MUST include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA, please visit the APA Lab. The paper should be written in third person; this means pronouns like "I", "we", and "you" are not appropriate. The use of direct quotes is strongly discouraged.
Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 3 pages in length starting with a brief one paragraph introduction and ending with a short conclusion. The entire submission will be 6 pages in length.
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