I know that if I want to get a job with a management consulting firm like mckinsey, bain, bcg, ect. that I should be studying finance, but I was wondering if I could get a job with a marketing degree.
Please state source or experience with answer. Thanks!
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Career options are expected to rise by 13 percent between 2010 and 2018 for individuals involved in marketing, according to the Bureau of Labor Statistics. Industries across the board, including healthcare, agriculture and travel, rely on people with the knowledge necessary to get the word out about products, events and initiatives. With the proper skill set and experience, marketing graduates can find work on a local or global level.
Careers in advertising for individuals with marketing degrees include designing advertising campaigns, providing creative services and developing budgets for campaigns and initiatives. Job titles include advertising manager, creative director and account executive. In a career as an advertising manager, a marketing professional directs campaigns and generates ideas. Creative directors work with media services to design promotional materials and decide which method of communication works best for a given campaign, such as radio or television. Account executives work to maintain client accounts and budgets by communicating the desires and wishes of the client to staff developing the advertising campaign.
From careers related to brand development to positions focused on maximizing profit, the world of marketing offers a plethora of opportunities for people with marketing degrees. Marketing managers work specifically with advertising executives to help form an overall strategy for a specific brand, company or service. Employees in marketing positions such as product development and market research provide essential information to marketing managers. This information includes pricing strategies and market share analysis. Another possible career option for marketing graduates is a position as a sales department manager or assistant.
Additional options for marketing degree graduates include careers within the promotions and public relations fields. Positions that exist in these industries are promotions manager, promotional sales representative, and public relations manager. Positions as a media buyer, media planner or retail store buyer provide additional career opportunities. Options also exist in other fields that make use of the skills and knowledge individuals gain from a marketing degree, such as careers related to insurance sales, financial analysis and banking.
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