My weekly local newspaper is having a special section on computers etc next week. They are offering a free 200 word editorial piece and a photo if I buy a small advert. The lady I spoke to said is was a way to promote my business.
I have been looking up the definition of an editorial piece, and it seems to be a piece that expresses a personal opinion, and not really a marketing piece.
I want to promote my competetion for a website, and are wondering if that would be crossing the line for an editorial piece. But since the lady said it was a way of promoting my website, I am thinking that I can write whatever I want to.
Just looking for someone who has experience with marketing via newspapers, and who knows whether an "editorial piece" in connection with an advert, is more broadly defined as a promotional piece?
Diva has it right.
Write about the general category of goods or services your company offers, including as many testimonials presented as "one user of (this type service) says………"
Then drill down a little deeper and provide the unique differentiating characteristics of YOUR particular brand.
End the article with a renewed endorsement of the general category.
Lots of descriptive language is the key. Try to not write like a sales brochure or a technical piece. Write as if you were having coffee with a friend who has asked you about your company.