What’s the best way to master the basics of relationship marketing?

I mean, which articles on that subject are the best ones? Can I find these articles free on the Internet?

Most of the really good articles on relationship marketing are only available through a web service like EBSCOHost, which is typically only available through research institutions like universities. Your local university can help you. If you prefer books, those by Leonard Berry, like "Discovering the Soul of Service" are oustanding. He is also an author of many relationship and service marketing journal articles.

One thought on “What’s the best way to master the basics of relationship marketing?

  1. Most of the really good articles on relationship marketing are only available through a web service like EBSCOHost, which is typically only available through research institutions like universities. Your local university can help you. If you prefer books, those by Leonard Berry, like "Discovering the Soul of Service" are oustanding. He is also an author of many relationship and service marketing journal articles.
    References :
    Marketing Doctoral Student

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