Rank algorithm update from google weeded out a lot of good or bad websites,   in the hope of offering it’s search users better results, according to their official blog, this change impacts 11.8% organic search results, in another word, almost 12% of google search results are useless or of low quality. The update was initiated more than a year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, the good thing is that those keywords promoted by content rich links are not affected, some of the keywords even ranked better than before, it’s safe to say that old way of link building is doomed.

Now what on earth is plain link building and how do people do it? a lot of marketing companies did and are doing the plain link building, they add your links to those linking websites without context, the only updates on those websites are the new links, and most of them are useless, we call these sites link spamming sites. Now google algorithm probably will weed out these sites, all the links on those websites will have the same fate.  

A few real world examples will help to explain what I said. When I got into online marketing long time ago, I started promote the keyword, Chain Sling, at that time almost every body was doing plain linking campaign, almost all the sites I got link from had too many links, worst yet, those sites had no content at all. This strategy worked in the beginning, finally the rank improved a lot, this was the case until google made the change. Now let’s look at another keyword, chain puller , we promoted this keyword with articles and blog posts, not too many plain links have been built, now we have really good ranking for this keyword. So contextual link wins this time, what about future? Actually this is all about content, so if you create great content, not only people will love to read your stuff, so do the search engines. You probably think there are already too many blogs out there, it’s not true, there will never be too many good blogs, for instance let’s examine this one, top smartphone 2011 , I didn’t put too much effort into it from start, but I never stopped posting, I guess you believe this site won’t be doing too well, in reality this site is doing pretty well for more than a few search terms. Now you can see, quality blog marketing is much better than plain link building. If you can build a group of your own blogs, such as Towing Chains, you will have the power to push any sites up in search engines.

At the end of day all you have to do is to create quality content, publish and share with people, in the mean time advertise your business with your content, your effort will reward you handsomely in the end. The virtues, persistence and patience, are essential for your success, nothing will automatically improve overnight, be it your business or search rankings, keep writing, publishing, sharing and creating, you will see the day of success. Ezine is one of the best article directories out there, a new article will be indexed and cached in less than an hour, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, here I am going to show you an article in article directory or on a blog, let’s look at this one, E Track Strap , good writing, interesting content, indexed and cached, this article is a good example of article marketing. 

Last but not least, we have hot social media now, no one can afford to not using them. The Twitter tools is a wordpress plugin, you can install it, then go ahead register a new twitter account and app, link your blog to twitter, then make sure every new post will post a new tweet, it’s easy and really useful, it’s a big loss if you don’t use this tool.

Technorati Tags: Chain Sling, E Track Strap, Towing Chains