Ford’s Jim Farley on the Importance of Putting Your Brand in the Hands of Customers

0 Fords Jim Farley on the Importance of Putting Your Brand in the Hands of CustomersBrian Solis interviews Jim Farley, Ford Motor Company’s group vice president, global marketing, sales and service. He is the company’s most senior marketing leader, reporting directly to Alan Mulally, Ford’s president and chief executive officer. His appointment marks the first time Ford has a single global leader for marketing, sales and service.

Duration : 0:19:20

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