Social marketing tips from Penny Power, Founder of business social network Ecademy, whom talks about the power of a great blog, and how you can get it behind your site. See more business news television shows featuring these experts, as they give their top expert business advice at http://www.yourbusinesschannel.com
Penny Power: How would you actually phrase a blog, how would you write? I think people have different writing styles, again remember its not about broadcasting, people dont want to be broadcasted out. I find the most enjoyable blogs are ones where people, I feel like they’re talking to me, I feel like they’re sharing some useful information, its not, they’re not too long and they know when to stop rambling, they know something that’s interesting and they’re saying it in a conversational style so I would tend to sit down and write something almost as if I was having a conversation with someone. Broadcasting is something you shouldnt do; just shouting the information to people is very off putting.
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Duration : 0:2:52