Online Marketing Tips: Effectively Leveraging the Knowledge in Your Head

0 Online Marketing Tips: Effectively Leveraging the Knowledge in Your Head

Hi! I’m Jeff Wessman of North Bank Audio Solutions. We specialize in helping coaches, consultants and service professionals get the most out of the knowledge they already have. Some of the ways I do this are with information products and online marketing strategies.

This video explains the importance of recording as much as possible in your coaching or consulting practice.

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Make more money by effectively leveraging the knowledge you already have. Learn the five simple steps to turn one hour into a successful marketing plan at

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Recording and repurposing teleseminars into information products, special reports, white papers, articles, blogs, online videos, press releases and more is one of the easiest and most effective ways to get the most you possibly can out of the knowledge you already have in your head.

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How to Write a Mission Statement That Doesn’t Suck [Video]

0 How to Write a Mission Statement That Doesnt Suck [Video]I want to show you why most mission statements are so terrible.
Let’s say you founded a pizza parlor. And your first idea for a mission
statement is something like this: “Our mission is to serve the tastiest
damn pizza in Wake County.” That’s pretty good. If I worked for you, I
could get excited about that. Now here’s how it will go off the rails.

So you’ll call your colleagues around the conference room table to unveil the mission, and all of the sudden, these people that you like and respect are going to transform into 10th-grade English teachers, nitpicking every word. Everybody starts chiming in with opinions: “Hey, I really like the word ‘present’ better than ‘serve,’ it has a nice resonance.” And someone else will say, “Well, we obviously can’t say ‘damn,’ that’s just offensive.” And so it begins. And as you go around the table, your mission statement will be pecked to death. We can’t limit ourselves to Wake County–and also, it’s not just tasty pizza right, it’s about freshness–we should say “high quality” not tasty. Isn’t it weird that we mention pizza but not our great salads and calzones? What if we changed it to “highest-quality Italian food”? That’s good but even “Italian” seems limiting–what if we decide to move into gyros? Hold the phone, people, we haven’t even mentioned the great family atmosphere–the coloring books and big comfy booths and all that. Great point–you know what we’re really doing here, at the end of the day? We’re providing a family “entertainment solution!” Yeah, solution! NAILED IT. [Dan] Everyone’s excited now. You’re almost there. And then Steve at the end of the table pipes up … [Steve] Listen, guys, we haven’t mentioned anything about integrity. That’s what it’s all about, at the end of the day. Integrity. And is anyone at the table gonna go to the mat against including “integrity?” Nope. So it’s in. And presto–there’s your new mission statement:
“Our mission is to present with integrity the highest-quality entertainment solutions to families.”
That’s what 99% of the world’s mission statements sound like, and I think you see the trap here–getting so vague and fancy with the language that it just becomes meaningless. Here are 2 ways to avoid it:
Use concrete language. Check out this mission statement from SonicBids, a fast-growing small business: “We want to help musicians get gigs, and promoters book the right bands. … We’re a bunch of people who think that music can truly change the world and make it smaller and better. … We believe that independent music belongs everywhere: on festival stages; in video game consoles; on film screens; in college theaters; on the radio; in advertisements; on club stages and at sporting events.” Wow. It gives you a picture of what they do and tells you why it’s worth doing.
Talk about the why. Most mission statements are all statement and no mission. The whole point is to say why you’re doing what you’re doing. What makes you care? Look at the start of Johnson & Johson’s famous credo: “Our first responsibility is to the doctors, nurses, and patients, mothers and fathers and all others who use our products and services.” Well, okay, that’s worth getting out of bed for. Compare that with ExxonMobil’s. Did you feel that? A little part of your soul just died, reading that.
So you’ve seen why bad mission statements happen and two tips for making yours different.  And in the meantime, let me challenge you to do the impossible: Write a mission statement that means something. And I’ll give you a hint: If it contains the word “solution,” you’re not there yet. Thanks for watching.
For More on this topic: Download this document Chip and I developed: “5 Tips for a Sticky Strategic Vision.” Here’s a funny and illuminating review
of a book on Mission Statements. My opinion is that most organizations
would benefit more from setting a clear, ambitious goal than from
crafting the perfect mission statement. On that front, check out
Collins and Porras’s work on setting a BHAG (Big, Hairy, Audacious
Goal)–here’s the original piece (for free) and a helpful overview with lots of examples. (Bonus: here are some audio resources from the guru Jim Collins himself.) And, for

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UK Search Engine Marketing Company, Internet Marketing, UK Seo Company.

0 UK Search Engine Marketing Company, Internet Marketing, UK Seo Company.Do you want your companies website to appear high on Google for the products or services it provides? If so Call BMS Seo Services Today On 0844 8841940. We are the Search Engine Division of BMS Marketing Services Ltd a specialist Industrial Marketing Company Based In the UK.

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Search Marketing Local| SEO|Local Search Marketing Services Search Marketing Local| SE

0 Search Marketing Local| SEO|Local Search Marketing Services
      Search Marketing Local| SE 877-618-6284 What Does It Mean To Optimize A Website With SEO? All this talk about SEO and search engine optimization, social media network marketing, blogging, article marketing, pay per click advertising and so on is

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0   Phoenix Internet Marketing Services   SEO, PPC & more...
Providing complete Internet Marketing Consultation and Services to local businesses, in and around the Phoenix AZ metro area. We are committed to helping each client to become the #1 Authority in their respective niche market.
Internet marketing results: SEO, PPC, Video marketing, email marketing & list building, article marketing, and more …
Call Today… (…

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Local Search Marketing | Local SEO | Local Video Marketing Services | What is Local Marketing

0 Local Search Marketing | Local SEO | Local Video Marketing Services | What is Local MarketingLink Information: (614-300-2030) So, what is local marketing ? Well if you’re looking to increase your online visibility you can do that effectively through local search marketing, through local seo or through local marketing services. We can help you drive more leads to your business with our services. If you’re simply seeking to better understand why your site for your business is not ranking the way you’d like it to we also offer seo analysis and website analysis services for large and small business owners.

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better networkers and article productions presents the ultimate in marketing tools

0 better networkers and article productions presents the ultimate in marketing tools ======= The face of internet marketing is changing and being part of the new revolution is a must. A group of better networkers have got together to bring you the ultimate marketing site. Whether you are looking for an Article Writing Service, video production service or just an article submission service you will find everything you need all under the one roof. A forum full of free advice and experts offering services at unbelievable prices can also be found here.

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Article Marketing Make Money Online Tips Video Marketing

0 Article Marketing Make Money Online Tips Video Marketing – Article to Video Marketing advocates article marketing, but with a new twist to make lots of money online. Today’s tip is on Video Marketing.

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